Over the course of the last few weeks in PR Writing we put final touches on the semester’s work for our clients. For the Henderson Scholars Program this meant establishing business presence on multiple mediums of Google+. First I established business status for the organization on Google Maps, making it easier for audiences to navigate to the program’s contact information. In regards to contacting Henderson Scholars, I created both a Google Voice number as well as operating system for the program. This will allow for more efficient and effective communication for those interested in the program and the HSP staff.
Very recently we began work on our client’s launch. I have decided to utilize Facebook as the medium for the Henderson Scholars Program’s launch. So far I have worked on generating effective content for the organization and tracking analytics in concerns to user data. It is my hope that the Facebook page will double as a means of communication for the scholars to receive updates and be recognized as well as an opportunity for the community and prospective students to learn more about the program.
I am excited to see the progress that other students have made with their clients throughout the semester as well as showcase my efforts.