Summary of Learning

Throughout the PR Publications curriculum we have had the opportunity to learn design techniques to complete projects that will couple with the overall Public Relations curriculum.

After learning the basics and completing novice activities to better understand design, we quickly jumped right in and began learning how to use Adobe Suite.

The format of the course at first seemed like high-paced low-stakes learning. However I soon realized that it was neither of those. By completing projects that I actually really enjoyed, I was able to find a desire to complete them in advanced of their due dates, plus I found value in each project regardless of the amount of points associated.

I enjoyed journaling/blogging each week because I was able to couple the design portion of the course with basic and oftentimes comical writing. It also kept me accountable for my own progress. Reflecting on each blog post last week offered me a lot of perspective as to how much I have developed since starting this course.

Although my blog posts weren’t viewed by large amounts of the “public” each week, it was really cool having my peers and classmates provide feedback to me throughout the course.

The final project – summary of learning, was definitely one of the ones that I felt most proud of. After re-watching my screen cast and understanding exactly how I created the direct mailer, I was able to realize just how much I had grown. Utilizing both InDesign and Illustrator was definitely a testament to that growth.

Overall, I am incredibly thankful for the knowledge and skill set I have gained throughout PR Publications and I would highly recommend students, even outside of PR and outside of Gaylord, try and gain the design practice with these programs.

Check out the link below to see how I was able to create a direct mailer for PR Publications using InDesign!

https://www.dropbox.com/s/zxnpaz2zp9n4qmw/Summary%20of%20Learning%20-%20InDesign.mov?dl=0

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Summary of Learning

I’ve decided that for the last project, Summary of Learning, I will be convincing an audience to take PR Publications through the means of an InDesign Direct Mailer.

To tackle this assignment I will use my standard process of thought:

1.) Who is my audience?

2.) What action am I trying to get them to take?

3.) How does my client best benefit from this action?

4.) Can I utilize humor?

5.) Let’s Get to Work

InDesign is the tool in my design belt that I feel most comfortable utilizing after having completed this course. I believe that this final project will showcase well my process for completing design tasks as well as be a gauge of my ability to complete InDesign tasks.

I believe I am going to want to take on the extra challenge of convincing someone who is not a Gaylord major at all to take this course, I think that will give me more design experience. I will want to put myself in that niche’s shoes and think “what is PR Publications? How could it help me?” Once I have done that, I think that I will be able to hit the ground running on the design work.

From Hi There to Pepsi, What a Wild Ride.

From Hi There to Pepsi, What a Wild Ride

Since my time starting in PR Publications I can note a number of feats and losses. I am proud to say though, that I believe my feats far outweigh the losses. To recap, I began this course with an as novice as it comes understanding of Adobe Suite as well as design principles – I could tell you whether or not something was good, but there was no way I could explain to you how to make something good. Now, I can confidently say that I am more than just a novice.

Throughout this course I have been encouraged to try things that I hadn’t in the past. I am thankful for the opportunity to find theoretical work for clients that I am passionate about and for the work for clients I couldn’t possibly care less about. I am excited to showcase to you the projects that have meant the most to me and that I am most proud of, as well as the ones that looking back, were definitely completed at 11:52 pm the Thursday they were due at midnight. Please enjoy this trip down the memory lane of PR Publications for the Spring 2017 Semester:

Client I Most Enjoyed Working For: The Academy of Motion Picture Arts & Sciences

From business cards to fake memos, the Academy is where my true passion lied this semester.

Client I Least Enjoyed Working For: Pepsi

Perhaps it was because I chose them on a whim, or because it was towards the end of the semester, either way, Pepsi just didn’t resonate with me the way that I would have hoped.

Product I Am Most Proud Of: The Letterhead

Taking on the perspective of Dawn Hudson throughout this particular project was quite fun. I attempted to take a stab at something that I thought she maybe could have written or at least a topic she would have addressed, and kind of just went with it. This design was simple, clean and did the job it needed to for the client, though the content is my favorite aspect, it was the design that I believe defined the final product.

The Assignment That Could Use the Most Work: The Original Business Card

Trust me when I say this, that business card was trash. A photo of me on it? Absolutely not necessary. The color scheme? Possibly the worst thing I’ve turned in for a grade in quite some time. Looking back I believe I misunderstood the assignment and attempted to make a simple business card for myself for general purposes, but for anyone reading this, please refer to the updated version of the card located in the post titled “Gosh Bless the Academy.”

Blog Post I Am Most Proud Of: Research

From the Golden Globes to the Screen Actor’s Guild we are on the race to the Academy Awards, and hold onto your socks, we’re in for a wild ride.”

Not only was I able to combine my passion for film & television with an academic course, I was able to find ways to include my (not very effective) humor into a piece of work. I spoke trending topics in regards to Awards season, and it all played a role in my success in the assignments succeeding it.

Thank you, PR Publications, for changing my outlook on design as well as feeding a passion that I now have for creativity in the professional workplace. You will indeed be missed.

Reflection 4.1 – Hmm…Canva…?

Had you asked me before taking this course my opinion and overall experience with Canva, I would have said it was a God sent – a gift to humanity that allows all to boast great design skills. But now that we are over halfway through a course on in depth Adobe concepts and have learned the basics of those programs, my answer is maybe a little different.

This week we were tasked with producing social media content for a new client of our choice. I chose ABC Entertainment. We created content for Twitter, Instagram and Facebook, the basics essentially. Though the Canva templates allowed for a sort of quick start and the user friendly tools were incredibly helpful, I was somewhat disappointed in the lack of free range when it came to design on this program. First and foremost, I couldn’t invert an image, which when working with a vector logo such as Disney it forced me to halt certain design ideas. However, outside of the lack of range in design freedom, I was rather pleased with the program as a whole. I recognize the significant role it can play in the design world, and no one can deny that a program with nearly 10 million monthly users is a power player.

 

Below you can take a look at the content I created for ABC Entertainment’s social media platforms.

 

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Prototyping

Below is a full transcription of the thought process I went through with myself in order to determine my personal criteria for a successful business card:

“Logo, use a logo, whether it be personal or of the kind of dream company you want to work for. Put it in their in a very subtle but effective way…and make sure that the logo matches the all around color scheme.

Fonts, you need memorable, but crisp and clean fonts. But definitely don’t give someone a false sense of your personality…that’d be awk when they called looking for a literal fashion blogger or something and you picked up the call.

Don’t put your social media on there. They have your name and if they really want to know then they’ll just google you most likely.

Make sure your business card stays true to who you are, but only to the best aspects of you…always put your best foot forward.

This thing will most likely be text-driven because your design skills aren’t quite there yet, get ready to write the elevator speech of your life and find the exact right fonts to portray it.

If everything goes as planned maybe someone will actually hire you some day!! Or maybe not, who really knows.”

Research – The Academy Awards, Far Above the Rest

Esteem. That is what set’s the Academy of Motion Picture Arts and Sciences’ Oscars apart from both the Hollywood Foreign Press Association’s Golden Globes and the Screen Actors Guild Awards. The Oscars are the most watched of the 3 with 40.4 million viewers, FAR surpassing both the Golden Globe’s 19.4 million and the SAG’s 3.9 million.

Although the Academy Awards are the most prestigious and well known of the Award Shows, there are certain things that differentiate the Oscars and other viewing options, a few particular things are noted below:

Seating Style:

Both the SAG’s and the Golden Globes boast a banquet style of seating. This means that audience members are seated at circular tables and given dinner. A drastic difference between this style and the Academy Awards’ auditorium style of seating where each audience member is seated in a row facing directly towards the stage, as if waiting for a lecture. These differences in seating lead to a difference in tone of environment, the SAG’s and Golden Globes being more comical, relaxing and at some points even shambly while the Oscars are able to exhibit elitist behavior in even the smallest of ways.

Categories of Awards

Another large difference between the Oscars and the SAG’s and Golden Globes are the lists of categories. Both the SAG’s and the Golden Globes include categories for both film and television, while the Academy utilizes the Emmy’s in order to honor that niche of talent.

Dates:

Now both the SAG’s and the Golden Globes take place on Sundays before the Oscars. Many followers of awards season take advantage of this in order to note predictions based on the first awards’ outcomes.

Membership:

Now the Academy, the Hollywood Foreign Press Association and the Screen Actors Guild all have different membership make-ups based on selection criteria and etc…

The Screen Actors Guild is made up entirely of actors while the Academy is representative of professionals in 17 branches of the entertainment industry. The SAG also boasts over 160,000 actors while the Academy is much more elite, with only under 7,000 holding its credentials.

Now when it comes to each organization actually bestowing honors to members of the industry, the Golden Globes comes in at most selective with only 90 of their members voting on winners while the entirety of the Academy and approximately 2,000 members of the SAG are able to have a say.

While each of these categories allow for much difference to come to light in relation to each of these organizations, the Academy still boasts the crowned spot of being the most elite and esteemed organization based on many’s judgement.

Reflection – Business Card Take One

For this assignment we were tasked with setting up a preliminary design for our personal business cards. After watching the provided tutorial I felt confident in my ability to follow the instructions exactly, I can see myself beginning to get the hang of InDesign. However, my keen sense of design, or better yet, lack thereof, is certainly showing its true colors. While I was able to replicate the design technique that was provided I believe that my ability to think outside of the box and express new ideas and techniques was virtually non-existent. I believe that this all goes back to the video we watched on creativity lessons back…Novice designers must wait a very long time for our work to be good because our abilities don’t yet match our interestingly high expectations.

Unfortunately I must also note that I failed at being able to customize my colors and was forced to utilize codes from Canva.com and copy and paste them to the box in InDesign. This is how I got the background rectangular color. Moving forward I believe that I will “play around more” with font styles and design techniques that I master throughout the duration of this course.

business-card-draft-1