My Work – PR Writing

Client Backgrounder – History

This client backgrounder was written as a summary of the history of the Henderson Scholars Program. The piece was utilized in the program’s social media launch as well as in various correspondence with outside entities.

Client Backgrounder – Bio

This client backgrounder was written as a biography of Director Angie Wright. It showcases her experiences that qualify her to serve in the capacity of Director of the Henderson Scholars Program.

Client Fact Sheet

This client fact sheet was written as a clear and concise presentation of key facts associated with the Henderson Scholars Program. The piece was utilized for correspondence with outside entities.

Client Infographic – General

This infographic was created to provide outside entities with clear information in regards to the program’s leadership, timeline of history and a scholar spotlight. It was utilized during the client’s social media launch.

Client Infographic – Donor Relations

This infographic was written to provide outside entities with background information regarding the program’s financial goals. The infographic was utilized in order to attract donor investment.

Client Informational Release

This release was written to provide local news outlets with information regarding an upcoming event. The release was utilized to attract media attention the client’s upcoming 15th anniversary celebration.

Client Media Advisory

This advisory was written in order to provide local news outlets with information and resources regarding an upcoming event. The advisory was utilized to attract media attention and action to the client’s upcoming 15th anniversary celebration.

Client Trends Release

This release was written to provide information regarding the client’s stance on recent events taking place at the university. The release stated that the program would be supporting its students in any way possible.

Client Email Pitch

This pitch was written to provide information to a local journalist in regards to the Henderson Scholars 15th anniversary celebration. It was utilized to attract media attention and coverage of the event.

Client Presentation Decks

These presentation slides were created to accompany Angie Wright as she presented on the program to an audience. The slides provide information regarding the program’s history, current state and financial resources.

Client Launch

Client work in PR Writing concluded with a soft launch of our work on a social media outlet. I chose Facebook as the outlet with the most potential for the Henderson Scholars Program.

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